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‘The world’s most beautiful Taco Bell’ has undergone a redesign‘The world’s most beautiful Taco Bell’ has undergone a redesign

The Pacifica Taco Bell Cantina has added a second walk-up window and expanded patio seating with ocean views

Alicia Kelso, Executive Editor, Nation's Restaurant News

April 11, 2025

6 Slides
Diversified Restaurant Group

The Pacifica Taco Bell Cantina, which has been called the world’s most beautiful Taco Bell, has undergone a redesign, including expanded patio seating with Pacific Ocean views.

The restaurant, operated by Diversified Restaurant Group — one of the brand’s largest franchisees — was originally a traditional Taco Bell restaurant but reopened as a Cantina model in 2019. The upgraded design features a second walk-up window, new furniture, outdoor heaters, and a new drink menu.

The expanded selection of cocktails includes Twisted Freezes and a curated margarita lineup that features Strawberry, Tropical, Peach, Original Lime, and a Spicy Margarita made with muddled jalapeños and Ghost Pepper Tequila. The menu also features handcrafted cocktails that complement the restaurant’s coastal vibe.

“We take great pride in owning one of the most iconic Taco Bell locations in the world," Diversified Restaurant Group president and CEO SG Ellison said in a statement. "At DRG, we are committed to always innovating and consistently delivering unique dining experiences that exceed expectations. With these upgrades, we’re enhancing the Pacifica Cantina, bringing together stunning ocean views with Taco Bell favorites, an elevated drink menu, and improved convenience. The result is a destination where guests can enjoy an experience that they'll want to return to again and again."

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About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com, and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America, and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

Follow her on TikTok @aliciakelso

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