Pump primes for growth with new ops approach

NEW YORK Since 1997, The Pump Energy Food quick-service chain has been catering to health-conscious diners here with protein shakes, egg white omelets, and concoctions with cute names that are heavy on lean meats, tofu and vegetables.

Now with five locations and a cult following that includes celebrities like Tyra Banks and Brooke Shields, Pump is getting an extreme makeover under new majority owners, Wexford Capital, a private equity firm based in Greenwich, Conn.