Green efforts can add value to customer experience

Mark Beauchamp, co-founder of the six-unit Café Yumm!, an environmentally friendly fast-casual restaurant chain in Eugene, Ore., says the profit he’s received from his concept is twofold: He’s benefited financially, while also delivering a socially relevant message to his customers.

“People are hungry for the information that someone is trying to do something,” he said. “They want to find someone who has a shared vision, a shared philosophy. They enjoy that sort of added