Sonic Corp. has named company veteran Christina Bell Vaughan president of Sonic Restaurants Inc., its subsidiary that owns and operates 286 restaurants, the drive-in operator said Tuesday.
Vaughan, who joined Sonic in 2002, succeeds Harold Ceron, who has moved into a development position at the Oklahoma City-based company, a Sonic spokeswoman said.
“Christina is a common-sense-driven executive leader who has delivered in every position she has held with our company,” said Cliff Hudson, CEO of Sonic, in a statement.
Vaughan most recently served as vice president of franchise operations, overseeing the central region of the United States. Prior to that, she was vice president of market strategies and served in various other marketing and operations roles.
Vaughan led the company’s 20/20 Drive-In initiative to convert Sonic’s 3,500-unit system to a new point-of-sale and its proprietary point-of-personalized service, or POPS, technology.
In addition to her role as president of Sonic Restaurants Inc., Vaughan will serve on the executive committee of the Sonic Franchisee Advisory Council and report directly to Hudson.
“She is a smart strategist, and I am delighted to see her move into such a critical position with our company,” Hudson said. “Her experience working with franchisees will pay dividends as she moves to manage our owned operations, side by side with franchise owners.”
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