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Rita’s names Phyllis Savar Levy CMO

Industry veteran brings more than 30 years of experience to frozen-treat chain

Rita’s Franchise Co. has named Phyllis Savar Levy CMO, replacing Robin Seward, the company said Thursday.

Levy (left) is an industry veteran with more than 30 years of experience. During her career, she has led product launches and other growth initiatives at multiple Fortune 500 companies, including Kraft Foods, Campbell Soup Co., and Aramark. 

“Phyllis has had a remarkable impact on every brand she has touched, developing new products that strengthen and develop the company’s portfolio and brand following,” said Kirk Griswold, chairman of Rita’s board of directors, in a statement. “We’re excited that Phyllis has joined the Rita’s team, and we look forward to tapping her proven skillset as we continue to expand our guest offerings and further differentiate Rita’s from its competitors.”

Before joining Rita’s, Levy was CMO and partner at Chief Outsiders, where she captained the development of SOLA, a natural alternative sweetener.

Trevose, Penn.-based Rita’s has more than 600 U.S. locations. 

Contact Dan Orlando at [email protected]

Follow him on Twitter: @danamx

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