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The Power List
Justin Rosenberg Honeygrow

The Power List 2018: Justin Rosenberg

The annual NRN Power List is the definitive list of people setting foodservice trends today and shaping them for tomorrow. See the full list >>

The Kiosk Whisperer

Justin Rosenberg is the founder of Honeygrow, a fast-casual chain based in Philadelphia that focuses on healthful stir-fries over noodles or greens. Honeygrow focuses on local, seasonal ingredients. Its unique Honeybar offers guests a choice of fruits, honeys and toppings.

Known for: During a time where the industry is still trying to figure out kiosks, Rosenberg is growing the Honeygrow brand using a proprietary touchscreen technology that allows easy customization and a streamlined experience. Since 2016, the brand has been able to expand from 9 to 22 units. 

Power move: Rosenberg has managed to secure several rounds of funding to help fuel growth, including $25 million in 2015, and another $20 million in 2016.

What’s next: Rosenberg has opened three locations of Minigrow, a smaller concept with a different menu focused on lunch and located in highly trafficked urban areas.

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