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Inspire Brands promotes Jason Maceda to chief development officer as part of corporate restructuring to allow focus on franchisees

Outgoing CDO Dan Crocker to resign

Inspire Brands has reworked its organizational structure to help channel more resources to franchisees while naming a successor to chief development officer Dan Crocker, who is stepping down to spend more time with his young family before deciding on his next career move, the Atlanta-based restaurant group said Wednesday.

Jason Maceda has been promoted to CDO from his previous position of senior vice president for development. Prior to that, he was brand president of Baskin-Robbins.

Maceda also spent more than a decade with Dunkin’, including time overseeing financial planning and analysis.

Both Baskin-Robbins and Dunkin’ are part of Inspire Brands, as are Arby’s, Sonic Drive-In, Buffalo Wild Wings, and Jimmy John’s.

Jason_Maceda.pngMaceda, left, will report directly to chief growth officer Christian Charnaux as part of a dedicated franchise development organization, the company said.

Meanwhile, people who support company-owned restaurant development will report to Inspire Company Restaurants president John Kelly.

“Franchise unit growth is a key driver of Inspire’s past and future success, and we are uniquely positioned to win in this area thanks to an incredible domestic growth opportunity and a diverse portfolio of six iconic brands,” Charnaux said. “Pairing that with our ability to innovate restaurant formats for evolving consumer needs while maximizing the four-wall economics to deliver outsized returns makes Inspire the optimal partner to grow with.”  

Contact Bret Thorn at [email protected] 

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