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Craveworthy Brands adds former Yum CEO Greg Creed to its board.

Craveworthy Brands has added Greg Creed to its board

Creed joins the board as Craveworthy ramps up brand support, development and a first round of capital raises.

Craveworthy Brands, a restaurant group launched in January by former Jimmy John’s CEO Gregg Majewski, has added former Taco Bell and Yum Brands CEO Greg Creed to its advisory board. Craveworthy’s portfolio includes four new concepts, Wing It On! The Budlong, and Krafted Burger Bar + Tap, and Lucky Cat Poke Company, and three legacy brands, Genghis Grill, BD’s Mongolian Grill and Flat Top Grill, which were acquired in April. The company is the second project in FG Financial’s recently formed merchant banking division.

“Greg is someone I’ve followed and looked up to my entire career,” Majewski said in a statement. “He is a titan in this industry with no shortage of opportunities in front of him. The fact that he chose to work with Craveworthy Brands as his first major project since running Yum is such a massive win for us and speaks volumes about what we’re building. We couldn’t be more thrilled to welcome him as an invaluable member of the team.”

In a LinkedIn post, Majewski added that Creed’s expertise and industry knowledge “will elevate our position in the fast casual segment like never before.”

Creed joins the board ahead of Craveworthy’s newest concept launch with the Lucky Cat Poke Company, and as the company plans further expansion of its legacy and emerging concepts. To support this growth, Craveworthy recently added a chief growth and development officer and a new senior vice president of strategic growth.

“Craveworthy Brands holds abundant potential for disruption in this industry,” Creed said in a statement. “The leadership team’s belief in the power of culture and their commitment to empowerment gives me great confidence. I eagerly anticipate having a mentoring role and helping Craveworthy Brands exceed the goals it has set out to achieve.”

Creed spent eight years with Yum Brands, including as its CEO from January 2015 to December 2019. Prior, he was the CEO of Taco Bell after serving stints as the COO of Yum and the CMO of Taco Bell. He also served seven years as CMO of KFC, Pizza Hut and Taco Bell, Australia and New Zealand.

Contact Alicia Kelso at [email protected]

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