Brix Holdings LLC has promoted Craig Erlich to CEO, effective immediately, the company said Monday.
Since 2016 Erlich had been president and chief operating officer of Brix, which franchises Red Mango Yogurt Café Smoothie & Juice Bar, Smoothie Factory Juice Bar, RedBrick Pizza Kitchen Café, Souper Salad and Greenz. He has been with the company in other positions since March of 2013, and before that was an executive at CVS Pharmacy.
As COO of the Dallas-based company, Erlich established franchise advisory groups for the different brands, launched made-to-order juices at Red Mango and Smoothie Factory, and developed and launched new store designs at Red Mango, Smoothie Factory, RedBrick Pizza and Souper Salad.
“As CEO, I look forward to coordinating all of the resources of the company to achieve our growth objectives and to better support our franchisees,” Erlich said in a statement. “We continue to push the boundaries of our better-for-you category with a fantastic team in place.”
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