Ahead of its 50th anniversary, Mellow Mushroom has overhauled its logo, uniforms, and website, and is preparing to test a smaller restaurant prototype.

CEO Jeff Appelbaum sees Salted as a “digital first” company that is more of a virtual restaurant incubator than a ghost kitchen company

The quick-service restaurant chain is prioritizing franchising and marketing resources, as well as technology and equipment efficiencies to accelerate growth.

Casual-dining portfolio company said higher ad spend in Q4 and 2024 is warranted to drive traffic

The restaurant group’s consultancy division, created 25 years ago, has expanded as more requests came in beyond food and beverage.

DoorDash is piloting a new information popup on its app to motivate restaurant customers to tip by suggesting they will get quicker service

The fast-casual restaurant brand is focusing on new models as it strives to break even