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How one emerging virtual brand company is expanding amid the segment's collapse
Nov 08, 2023
Los Angeles-based virtual restaurant company and digital brand platform, Salted, is making waves with the dual announcements of a $14 million series B fundraising round and the acquisition of Mediterranean concept, Xenia. Salted CEO Jeff Appelbaum...
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Starbucks announces 3% pay raises and new benefits for non-union baristas
Nov 07, 2023
Starbucks announced new benefits for restaurant employees on Monday, including new vacation accrual and scheduling improvements
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Mellow Mushroom kicks off its largest-ever rebrand
Nov 07, 2023
Ahead of its 50th anniversary, Mellow Mushroom has overhauled its logo, uniforms, and website, and is preparing to test a smaller restaurant prototype.
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Salted virtual restaurant company announces fundraising round and acquires Xenia Mediterranean brand
Nov 06, 2023
CEO Jeff Appelbaum sees Salted as a “digital first” company that is more of a virtual restaurant incubator than a ghost kitchen company
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El Pollo Loco targets a national footprint again
Nov 06, 2023
The quick-service restaurant chain is prioritizing franchising and marketing resources, as well as technology and equipment efficiencies to accelerate growth.
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Why Starbucks is banking on its reinvention plan to combat store waits
Nov 06, 2023
Starbucks reported fourth quarter and fiscal year 2023 results Thursday morning and far exceeded expectations as its “reinvention plan” continues to gain momentum. CEO Laxman Narasimhan said that plan, first introduced last year, has driven...
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Outback-Carrabba’s parent Bloomin’ plans marketing boost
Nov 03, 2023
Casual-dining portfolio company said higher ad spend in Q4 and 2024 is warranted to drive traffic
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