Nation’s Restaurant News Intelligence has published its second annual Technology Market Leader Report. Hear from 550+ restaurant operators on what’s driving their technology investments.
Wendy’s began testing an AI-powered chatbot at company-owned restaurants earlier this year and is giving franchisees the option to test the system in 2024 after realizing faster service and high accuracy.
McDonald’s is investing in technology tools to better understand what pricing levels restaurant consumers will accept, which has increased flow through rates.
We may have reached consumers’ thresholds on menu prices and operators will need to find alternative solutions to offset higher costs to gain back some traffic.