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How Dunkin’ Brands gets its ‘doughnut mojo’ back James Scherer

How Dunkin’ Brands gets its ‘doughnut mojo’ back

As doughnut offerings are trimmed, exec stresses menu innovation, beverages

Dunkin’ Donuts continues to simplify its menu offerings in what the brand’s president of U.S. and Canada, David Hoffmann, calls an “overarching reset,” but menu innovation is slated to remain the “big driver” for the chain.

Correction: September 29, 2017
A previous version of this article incorrectly stated that the maple and bacon bits doughnut has been launched nationally. It is currently in testing. The story has also been updated to reflect the correct spelling of David Hoffmann's name.

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