The plant-based movement has certainly changed over the past few years. What was once an explosive market only seems to be getting bigger by the day yet chains like McDonald’s are saying that their plant-based menu items aren’t doing well in the U...

For months, we’ve been trying to articulate the general state of the restaurant industry and its consumers, and it’s all been a bit dizzying if we're being honest. To nutshell, operators were desperate for optimism in the latter part of 2022 as...