Beloved Snack Category Leader Announces its Float Entry in the Iconic New Year's Day Celebration

Better-For-You, Fast-Casual Restaurant Brands' Experience Growth of its Co-Branding Restaurant Concepts in Traditional Franchise Spaces, Grocery Stores and other Non-Traditional Verticals

Effective in January, the former Nike marketing executive replaces Nikki Lawson

The brand’s first-ever online merch shop celebrates its vibrant L.A. Mex heritage through surf, skate, apparel and more, with early access starting today for Loco Rewards™ members

Former Mongolian Concepts chief brand officer replaces Tony Darden