Nation’s Restaurant News Intelligence has published its second annual Technology Market Leader Report. Hear from 550+ restaurant operators on what’s driving their technology investments.
The restaurant company leverages influencers for its omnichannel marketing approach, and CMO Kieran Donahue recently added an NIL campaign featuring student-athletes.
The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while also attracting younger demographics.