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Working Lunch: Burger King risks wrath of Trump over policy beef

Burger King fried the Federal Communications Commission this week with a viral video that used the Whopper to explain what’s wrong with Net Neutrality. In the process, it became the first quick-service restaurant to take on a major policy issue this publicly during the Trump administration. On this week’s Working Lunch podcast, the Align crew weighs in on great marketing versus what happens when brands take on controversial policies. There’s risk and reward.

Plus, Starbucks goes grande on paid sick leave and parental leave, joining a growing list of large employers doing more for their hourly workers.

And in the rejuvenated Paul Revere segment of the podcast, when Align sheds light on an emerging topic: Why Uber is talking to the SEIU about portable benefits for workers.

Those stories plus top items from around the country in the legislative scorecard.

Align Public Strategies is a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation's Restaurant News.

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