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Trending this week: Sweetgreen rebrands with new logo and more on McDonald’s BTS meal and limited-edition merchandise

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Here are some of the news stories trending this week on  

Sweetgreen unveiled a rebranding, which includes a new logo, uniforms, store look and digital design Wednesday.

“At Sweetgreen, we create experiences that connect food and culture together, and we want this brand identity to help re-imagine what the fast-food industry looks like in the years to come,” said Nathaniel Ru, co-founder and chief brand officer. 

Pizza Hut announced Tuesday the return of ‘90s favorite tavern-style pizza, the Edge, as a limited-time offering. The thin-crust pizza was first introduced in 1997 and uses Pizza Hut’s original “Thin ‘n Crispy” dough recipe and features toppings all the way to the edge of the pie, with no crust bordering the pizza.

The Edge uses a sweetened tomato sauce and a proprietary garlic and herb seasoning that’s only used on this pizza. The pie itself is cut into 16 rectangular “cracker-thin” pieces meant for sharing.

Along with the debut of Korean pop (K-pop) group BTS’s signature meal at McDonald’s, the quick-service giant will also be releasing a line of merchandise for fans, the brand announced.

McDonald’s launched a line of BTS-inspired merchandise on the shopping app Weverse Shop — owned by BTS’ record label — featuring clothing, shoes, beach accessories, bags and more to celebrate the international collaboration using the band’s signature purple color and the McDonald’s logo throughout.

To check out what else happened this past week, click through the gallery to see what was trending on Nation's Restaurant News. 

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