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Trending this week: IHOP introduces a Wonka-inspired menu

This week on Nation's Restaurant News the top story was how Kura Sushi is ‘clobbering everyone’ on traffic. An industry-wide traffic slide was widely reported during the last round of earnings calls, but there were some anomalies, including Kura Sushi, which reported fourth quarter traffic growth of 5.6% during its earnings call last week. This lapped a 14% year-over-year increase in traffic, by the way, and far outpaces the company’s pre-pandemic levels, in addition to the overall industry.

In other news, IHOP has had a busy year focused on menu innovation, including its “largest menu evolution ever” launched in early April. Today, that innovation continues with a limited-time lineup inspired by Warner Bros. Pictures’ Wonka, starring Timothée Chalamet and in theaters Dec. 15. IHOP's Wonka menu is available through Jan. 7 and includes nine offerings inspired by the whimsical movie:

See what else was trending on this week. 

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