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Trending this week: Chipotle increases unit growth target to 7,000 across North America

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This week's top story was, four ways Chipotle is addressing the staffing problem. After a tough year of “up-and-down” staffing challenges, Chipotle Mexican Grill is making investments that have stabilized the chain’s labor force and will help support accelerated plans for growth.

Also, reporting strong results for fiscal 2021, Chipotle Mexican Grill on Tuesday upped its target for unit growth, gunning for at least 7,000 units across North America, rather than the previous goal of 6,000.

The Newport Beach, Calif.-based chain reported comparable restaurant sales up 15.2% for the Dec. 31-ended fourth quarter, and up 19.3% for the full fiscal year. 

In other news, McDonald’s and Panera Bread file trademarks for NFTs in the metaverse. According to the McDonald’s trademark application, the fast-food giant is looking to “operate a virtual restaurant featuring actual and virtual goods, operating a virtual restaurant online featuring home delivery.” This could mean that in the future, virtual reality visitors could walk up to a McDonald’s in the metaverse, order a burger and fries, and receive the meal in real life.

See what else was trending on this week. 

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