CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.

The former Bloomin’ executive joins Smalls Sliders as the restaurant company has over 200 units open or under development.

Separating that brand’s image from Hardee’s has yielded positive results for both restaurants

Celebrity partnerships and engaging social media emphasize that the restaurant chain offers something for everyone

The Whopper and customizability are hallmarks of the restaurant concept’s branding

Global director of social media and digital engagement shares how the company elevates the restaurant brand

Marketing leader at 750-unit chicken finger restaurant works to weave brand into pop culture conversation

Chief brand officer David Skena talks influencer marketing and how branding drives sales.

A study from BBADegree.org and Glassdoor found that Chipotle, Starbucks and more restaurant companies had high degrees of burnout

Customers can get a digital movie with some slider purchases