Panera Bread has appointed Eduardo Luz — former CEO of health supplement brand 8Greens and former Kraft Heinz vice president — as the company’s new chief brand and concept officer. According to his LinkedIn page, Luz began working at the JAB Holding company in May, less than one year after he was named CEO of 8Greens, a health company and producer of dietary supplements.
“The entire Panera family is excited to welcome Eduardo Luz as our new Chief Brand and Concept Officer,” Panera CEO Niren Chaudhary said in a statement. “Eduardo is a highly experienced and creative business leader with a proven track record of success with building global brands. We look forward to his innovative and action-oriented brand leadership that will help us take Panera into the future.”
Prior to being named CEO of 8Greens, Luz worked for Kraft Heinz as both in multiple roles, including executive vice president, president, and chief marketing officer for six years, with an additional five years of experience as a vice president at Anheuser-Busch InBev.
“I have been a long-time admirer of the Panera brand—it’s a huge positive force for the food industry, from its mission to its leadership in clean food and commitment to making great food accessible to all,” Eduardo Luz said in a statement. “I’m excited to join the team and leverage the brand’s amazing legacy to take it to new highs, adding further excitement and energy to our brand and concept.”
Panera chief marketing officer and senior vice president Chris Hollander will report to Luz.
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