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Investor, serial entrepreneur and New York Times bestselling author Gary Vaynerchuk to headline MUFSO

Keynote will discuss the “Thank You Economy” and how restaurant executives can build brands to outlast the competition

The premier top-to-top restaurant industry conference, MUFSO, will present Gary Vaynerchuk — bestselling author, venture capitalist and digital media vanguard — as a keynote speaker who will recalibrate how executives approach today’s customers and the business environment he has dubbed “The Thank You Economy.”

With more power in the hands of consumers today, businesses must bring back the touchpoints of caring for their customers, paying attention to details, being responsive and emphasizing quality. Today, individuals and brands that compete by “out-caring” and “out-loving” their customers, employees and stakeholders will win.

Vanyerchuk will speak Tuesday, Oct. 15, during this year’s MUFSO, held Oct. 14-16 in a new location at the Sheraton Denver Downtown. MUFSO is produced by Nation’s Restaurant News, the leading business-to-business media brand serving the foodservice industry. MUFSO, now in its 60th year, connects nearly 800 executives across the restaurant industry, including large or emerging chain CEOs and founders, food and drink manufacturers, solutions providers and tech companies.

“In today’s business environment you must think differently, and trust me, Gary thinks very differently,” said Sarah Lockyer, group publisher of Nation’s Restaurant News. “MUFSO attendees will come out of this session evaluating new ideas, feeling rejuvenated about their brand prospects, and energized to win — not to mention laughing out loud from Gary’s straight talk about leadership, business success and satisfying customers.”

The high-energy Vaynerchuk, known on social media as @GaryVee, is chairman of the communications company VaynerX as well as CEO of the digital agency VaynerMedia.

He is a five-time New York Times bestselling author who's fifth and most recent book,

“Crushing It! How Great Entrepreneurs Build Their Business and Influence — And How You Can Too” is a follow-up to his 2009 "Crush It! Why Now is the Time to Cash in on your Passion."

One of the most sought-after speakers in the world, Vaynerchuk also produces an online vlog called #DailyVee, documenting his life as a CEO in today’s digital world. He also hosts a business and advice Q&A show, #AskGaryVee, as well as the business podcast The Gary Vaynerchuk Audio Experience, a top 100 global podcast.

Presented by Nation’s Restaurant News, the 60th Annual MUFSO Conference brings together the restaurant industry’s top leaders to share business insights that are laser focused on moving the restaurant industry forward.  MUFSO is scheduled for October 14-16, 2019 at the Sheraton Denver Downtown.  For more info visit For sponsorship/exhibit information contact [email protected]    

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