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What makes people really love a restaurant brand? Not just “what brand do they most frequent?” because inevitably the McDonald’s and Starbucks of the world would be at the top of the list purely as the winners of a numbers game. Rather, what makes...
Taco Bell, The Melting Pot and White Castle have all recently rolled out meal kits, providing customers with familiar experiences while they’re at home.
We know from Technomic’s 2023 America’s Favorite Chains data that Americans love steak and smoothies. But of course, they still eat plenty of burgers, chicken, sandwiches, and other foods. So who are the winners of those various categories? And...
New data from Technomic finds that the steakhouse and the drive-thru beverage brand are two of the top three favorite companies for consumers based on high service levels, unit appearance, food and beverage, convenience, and value.
