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Consumer perception of value has not changed as much as we think it has; people have shallower pockets but still want to eat at their favorite restaurants.
Plus innovation from Buddy’s bar-b-q, Corner Bakery Cafe, Gong Cha, Jamba, Krispy Kreme, Mellow Mushroom, Pincho, Salad and Go, Seven Brothers, Shuckin’ Shack, Teriyaki Experience, Tous Les Jours, Urban Plates, Velvet Taco, and Wing Snob
About 53% of consumers in households below $50,000 said they would like to dine out more frequently, but many brands have lost traffic among those consumers as menu prices remain high.
