MUFSO

MUFSO brings together the restaurant industry’s top leaders, innovators, experts and change makers for 2 ½ days of high-caliber educational content laser focused on the restaurant business.

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R&D at a distance: How Denny’s and Tijuana Flats are adapting high-touch research into virtual reality

Oct 23, 2020

Changing the way R&D is done, maintaining the creative spark, developing menu items that travel well and adapting to new ways of networking in the food industry are points explored by Sharon Lykins of Denny’s and Joel Reynders of Tijuana Flats Tex...

How to market your restaurant to consumers during COVID according to Omar Johnson, the marketer behind the sensation Beats by Dre

Oct 23, 2020

Johnson explains how restaurants and the industry should be positioning themselves to meet customers’ needs by embracing youth, using storytelling and making your team represent your demographics

Inspire Brands CEO Paul Brown on ghost-kitchen trend: ‘The jury’s still out’

Oct 22, 2020

The Restaurants Rise powered by MUFSO keynote speaker talked about building a portfolio of brands that spark innovation

State of the Plate: ‘Bankable’ menu strategies to drive traffic

Oct 20, 2020

Menu trend wrangler Nancy Kruse pinpoints the dishes that are winning across all segments at Restaurants Rise powered by MUFSO

MOD Pizza CEO Scott Svenson on why prioritizing company culture is a secret to success

Oct 19, 2020

During the COVID-19 pandemic, Svenson said it’s more crucial than ever to have a consistent employee culture and company message

Award-winning journalist Soledad O’Brien on the importance of communicating and steps to ensure employee happiness

Oct 19, 2020

Marketing your story, focusing on mental health, overcommunicating and forgiving mistakes are some of the pillars of effective communication O’Brien touched on during her talk at Restaurants Rise powered by MUFSO

Touchless tech gets prioritized at restaurant chains during the coronavirus pandemic

Oct 16, 2020

QR codes, artificial intelligence and robots help make the lives of customers and employees easier

Restaurant chain leaders say inflated pricing and direct delivery are winning third-party delivery strategies

Oct 15, 2020

Salata Salad Kitchen and ZaLat Pizza executives speak on MUFSO panel about creating successful partnerships with delivery companies; Thanx CEO and NRN Power Lister Zach Goldstein urges top U.S. mayors to make third-party delivery fee caps permanent

New consumer data report from The Coca-Cola Company, Scott Svenson of MOD Pizza lead keynote sessions at Restaurants Rise powered by MUFSO

Oct 14, 2020

The second week of the virtual event closes with keynotes from restaurant industry leaders

Executives from Wingstop, The Melt, Smokey Bones, more lead second half of Restaurants Rise powered by MUFSO programming

Oct 12, 2020

As the second week of the virtual event begins, prepare for panels about marketing, ghost kitchens, communication and human capital throughout the month

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