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Gene Simmons to give MUFSO 2015 keynote address

The 2015 MUFSO Conference will be held in Dallas, Sept. 20-22. For more information and to register visit

Gene Simmons, above, co-founder and front man of rock band KISS, is also an entrepreneur and co-founder of the casual-dining restaurant chain Rock

MUFSO is getting ready to rock and roll. Gene Simmons, co-founder and front man of legendary band KISS, as well as entrepreneur, marketing innovator and restaurant brand founder, will headline this year’s MUFSO conference as keynote speaker.

Simmons said MUFSO is vitally important to entrepreneurs, senior executives and those looking to up the volume on their restaurant brands because it provides the opportunity to learn. His sixth book, “Me, Inc.,” which was released earlier this year, follows that same mission — sharing knowledge. Who better than Simmons? He has built a reputation for business acumen, management style, expansion into merchandising and licensing, and even digital developments and financial services.

In addition, he has co-founded casual-dining restaurant chain Rock & Brews, along with KISS co-founder Paul Stanley, with a goal of combining the feel of a rock concert with upscale food and a family-friendly environment. Rock & Brews was named one of NRN’s Breakout Brands in February.  

“People are too busy doing what they do and aren’t paying enough attention, in my estimation, to the wandering eyes and wandering hearts and wandering tastes of the public,” Simmons said, when speaking to NRN about MUFSO. “I want to tell people about Rock & Brews, our wonderful brand, but we all have something to learn. And one of the things we do [at conferences like MUFSO] is ‘I tell you what I know and you tell me what you know,’ and we all try to build a better product.

“We can all do what we do better,” he added.

Simmons' Rock

Simmons will be the MUFSO keynote, sponsored by e*Restaurant from Altametrics, on Monday, Sept. 21. MUFSO attendees will also receive a free copy of “Me, Inc. — Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business.” The books will be personally autographed by Simmons. He will be making an appearance at the MUFSO Supplier Exchange to hand out his books at the e*Restaurant from Altametrics booth and the Rock & Brews booth on Sept. 21. Simmons has also been invited as a new member into the new MUFSO Chairman’s Circle and will be attending the private Chairman’s Dinner.

For more information and to register visit >>

MUFSO is managed and presented by Nation's Restaurant News, Restaurant Hospitality and Food Management. Now in its 56th year, MUFSO is the most comprehensive executive conference in the foodservice industry, offering a wide range of content designed to appeal to restaurant decision makers throughout the industry. In addition to showcasing thought-provoking and inspirational keynote addresses, the conference offers more than 30 educational sessions spread across such discipline-focused tracks as Operations, Culinary, Marketing, Restaurateur and Ideas. For more information and to register visit

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