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MenuMasters Spotlight: Chef Viet Nguyen, Kei Concepts and INI Ristorante


Sometimes the path to the American Dream winds in directions you could never expect. From journeying to the US alone at 16 to study, to hitting entrepreneurial roadblocks in tech and entertainment, to a thriving restaurant group of nine outlets and five more imminent, Chef Viet Nguyen believes his triumphs could not have happened anywhere else. Chef and co-CEO of Kei Concepts in Orange County, California with his wife Ivy, Nguyen has built a business based on delivering unique fusion cuisine to his community. Whether it is seamlessly melding Japanese and Italian foodways, or creating restaurants that shift concept from morning to night, Chef Nguyen has the recipe for success.

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