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MenuMasters 2011: SubwayMenuMasters 2011: Subway

Breakfast rollout wins for Best Healthful Innovation

May 16, 2011

6 Min Read
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For Subway’s menu development team, big opportunity lies in small changes.

The chain’s breakfast line, for example, which introduced six new signature sandwiches and helped the chain capitalize on a new daypart in more than 25,000 restaurants, was the result of adding just two new ingredients to its menu: an egg-white omelet and a multigrain English muffin.

Those ingredients created the foundation of the Milford, Conn.-based chain’s “Build Your Better Breakfast” sandwich line, which debuted in all North American stores in April 2010.

The breakfast menu features six signature sandwiches that can each be served with eggs or egg whites on the new English muffins, flatbread or the chain’s 6-inch or foot-long rolls. Each can also be customized w...

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