TGI Fridays has rolled out a new lunch menu at participating restaurants in its 490-unit domestic system, the Dallas, Texas-based company said Monday.
The new menu, which includes “On the Double” lunch pairing options, is intended to encourage consumers to go out for lunch rather than eat at their desks. The effort is supported by the chain’s declaration of April 13 as National Make Lunch Count Day. Starting that day, and for the next 10 days, customers who post about their lunch out using the hashtag #NationalMakeLunchCountDay will be eligible to win a $25 electronic gift card. Ten cards will be awarded each day, TGI Fridays said.
“With the 24/7 connectivity today in corporate America, somehow the lunch hour has been left behind,” TGI Fridays chief marketing officer Brian Gies said in a press release. “Fridays has always been a place where co-workers can connect, socialize and decompress over great food and drinks. We want to remind people that taking this time to recharge is important.”
New sandwiches and beverages include:
• Truffle Stacked Burger: A four-cheese blend (mozzarella, Monterey Jack, provolone and sharp white Cheddar) with truffle oil, onion-bacon jam and Asiago cheese between two burger patties, topped with truffle aïoli and applewood smoked bacon
• Mediterranean Mahi Mahi Naan’Wich: Grilled mahi mahi with balsamic glaze on naan bread, with cucumber yogurt sauce, balsamic-glazed onions, garlic, basil and Roma tomato bruschetta blend, and mixed greens with kale
• California Chicken Club: Grilled chicken breast, chilled, sliced and served on a toasted baguette with bacon, smoked gouda, chopped romaine lettuce, tomatoes, avocado and yogurt aïoli
• Green with Passion smoothie: Mango and passion fruit purees blended with agave sour mix and kale
• Poppin’ Boba: Zico Coconut Water blended with agave, lime juice, lemon juice and strawberry or mango boba pearls
• Cherry Limeade Slush: Lemonade, maraschino cherries and agave sour mix over slush ice
• Paradise Punch: Orange juice, pineapple juice and guava purée
• Tickle Pink: Ruby red grapefruit juice, guava purée and soda water
The On The Double pairings allow customers to choose from mozzarella sticks, house salad, Caesar salad or soup, along with selected lunch-sized entrées, priced at $6.99 to $8.99, and offered from 11 a.m. to 3 p.m.
For $6.99 they can have one of those appetizers along with an Italian Pretzel Grinder stuffed with pepperoni, grilled chicken and provolone; half a BLT & Avocado sandwich on a baguette; a Strawberry Fields Salad with chicken, goat cheese, glazed pecans and balsamic vinaigrette; or Bruschetta Pasta Pomodoro, which is fettuccine, garlic and basil tomato sauce, and balsamic glaze.
The $7.99 options are half a California Chicken Club with bacon, avocado and yogurt aïoli; a Chipotle Yucatan Chicken Salad with avocado vinaigrette; Smoked Sausage Mac & Cheese; or Chicken & Bacon Mac & Cheese.
The $8.99 options are Jack Daniels rib sliders with provolone, spicy chicken sliders with ghost pepper honey, Cajun Chicken Pasta with spicy Alfredo sauce, and a grilled chicken Caesar salad.
Correction: April 13, 2016 This story has been corrected to reflect that TGI Fridays is headquartered in Dallas.
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