On this week’s Extra serving podcast, Jamie Carawan, vice president of menu and culinary at casual-dining chain Buffalo Wild Wings, discusses how he is working to refocus the offerings at The Inspire Brands subsidiary’s than 1,200 restaurants.
Carawan, who joined Buffalo Wild Wings last June, has been charged with repositioning the restaurant as the “Great American Sports Bar.” That means launching a new burger, which the chain did in March, as well as improving core items such as their wings.
It also means focusing on bar food, such as nachos, which they also launched in March, and taking more of the food production in-house to make it more distinctive an also taste better, and creating items that will be competitive with independent tap rooms.
Additionally, Carawan, who spent a decade working at chains such as Twin Peaks and On the Border, has removed some of the more mundane items, like wraps, and is continuing Buffalo Wild Wings’ drive to offer more local craft beers that vary by location.
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