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Long John Silver’s tries brand transformation with grilled items, soft-serve and redesign

Long John Silver’s tries brand transformation with grilled items, soft-serve and redesign

Digital drive-thru menus help drive traffic at test sites

Long John Silver’s is in the throes of its busiest season, Lent, but after Easter the nation’s largest quick-service seafood chain plans to push ahead with a brand transformation that includes new exteriors and interiors, a high-tech digital drive-thru menu board and, for the first time, grilled seafood items and soft-serve.

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