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Flavor of the Week

Flavor of the Week: Hibiscus infuses menus with tartness

The flower is a trending ingredient at independent and fast-casual restaurants

Hibiscus is more than just another flower in the ranks of trending floral flavors. The petals of this tropical flower are a high-impact ingredient that is known for being reminiscent of cranberry with a slightly citrusy and sour flavor. It has also long been a popular ingredient in parts of Latin America.

Hibiscus has grown in menu mentions in the United States by 69% over the past four years, and can be found as an ingredient at independent casual-dining and progressive fast-casual restaurants.

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