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A closer look at the menu trends that are driving traffic across all segments

During Restaurants Rise powered by MUFSO, expert Nancy Kruse presented a look at bankable menu strategies for the pandemic

During the COVID pandemic, menus have become a primary way for restaurateurs to reach consumers. Chefs have stepped up their game.

During a presentation at Restaurants Rise powered by MUFSO, menu trend analyst Nancy Kruse presented her annual State of the Plate, this year focusing on bankable menu strategies that are driving traffic across all segments.

This year’s trends include vegetable entrees, such as riced cauliflower as a base at fast-casual taco chain Dos Toros; international foods and flavors, such as Crispy Korean Corn Dogs at new restaurant Stix in San Francisco; and grocery-inspired meals, such as casual-dining chain Lazy Dog’s line of TV dinners.

Take a closer look at examples of these trends in this gallery.

Nancy Kruse, President of the Kruse Company, is a menu trends analyst based in Atlanta. As one of LinkedIn’s Top 100 Influencers in the U.S., she blogs regularly on food-related subjects on the LinkedIn website. Watch Kruse’s presentation here, and read about it here.

Title sponsors for MUFSO include the Coca-Cola Company, PepsiCo foodservice and Johnsonville Foodservice.

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