Boston Market, long known for its rotisserie chicken and turkey, is adding prime rib to its menu three nights a week, the company said Monday.
The Golden, Colo.-based Boston Market is also updating its logo and adding “Rotisserie Kitchen” to its branding as it begins to offer prime rib on Wednesday, Friday and Sunday evenings starting at 5 p.m.
“For more than 30 years, Boston Market has been the industry leader in rotisserie cooking,” said Tim Hartmann, Boston Market vice president of marketing, in a statement, “and it's been our mission to evolve and uncover new and interesting ways to use the signature rotisserie style of cooking to introduce new menu items that will excite our guests.”
The rotisserie USDA Choice prime rib with two sides, cornbread, horseradish cream sauce and au jus is priced at $15.99.
Dan Ledgard, Boston Market vice president of operations and culinary, said the rotisserie method works well with the prime rib, which will be offered each of the three evenings while supplies last.
“Using the rotisserie allows the product to be cooked at a lower temperature, which tenderizes the meat, allows the moisture to set in and cooks evenly throughout,” Ledgard said.
Along with offerings of rotisserie-cooked poultry and potatoes, Hartmann added: “We're rotisserie everything experts."
Boston Market has offered beef dishes in the past, including a beef brisket.
Boston Market has more than 450 U.S. locations.
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