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Flatbreads rise on menusFlatbreads rise on menus

The Kruse Report

Nancy Kruse, President

September 26, 2011

3 Min Read
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It was way back in the 20th century that pita first took the mass market by storm. The slightly exotic flatbread offered a break from the same-old, same-old with the added benefit of hand-held convenience. Bakers Square’s Perfect Pitas and Jack in the Box’s Chicken Fajita Pita are the latest iterations of product lines that debuted in the 1980s and have since become menu fixtures. Pita’s popularity opened the door to the wrap craze, which took tortillas from Mexican to mainstream, and it also paved the way for focaccia, an Italian staple that went from flat to slightly fluffy when it became a trendy sandwich carrier.


Flash forward to 2011, and flatbreads are still going strong. Technomic reports that their presence on chain me...

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About the Author

Nancy Kruse

President, The Kruse Company

Nancy Kruse is a nationally recognized authority and widely quoted expert on food and menu trends. As founder and president of The Kruse Company in Atlanta, Georgia, she tracks the trends and reports on hot-button issues in both the restaurant and supermarket industries.

 A prolific food writer, Nancy is a contributor to Nation’s Restaurant News and Restaurant Hospitality magazines. In demand as a speaker, she regularly addresses restaurant associations, major supermarket and restaurant companies, food manufacturers and promotion boards both here and abroad.

Prior to founding her own company, she served as executive vice president for Technomic, Inc., where she conducted a wide range of consulting assignments for Fortune 500 food and restaurant companies. 

Nancy earned a Master of Arts degree from the Film School of Northwestern University, and she was a Woodrow Wilson fellow in Russian literature at the University of Wisconsin. She has also completed coursework at the Culinary Institute of America, where she has served as guest lecturer. And she has been named one of the Top 100 Influencers in the US by business-networking site LinkedIn.  

 

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