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The Kruse Report
Nancy Kruse
It was way back in the 20th century that pita first took the mass market by storm. The slightly exotic flatbread offered a break from the same-old, same-old with the added benefit of hand-held convenience. Bakers Square’s Perfect Pitas and Jack in the Box’s Chicken Fajita Pita are the latest iterations of product lines that debuted in the 1980s and have since become menu fixtures. Pita’s popularity opened the door to the wrap craze, which took tortillas from Mexican to mainstream, and it also paved the way for focaccia, an Italian staple that went from flat to slightly fluffy when it became a trendy sandwich carrier.
Flash forward to 2011, and flatbreads are still going strong. Technomic reports that their presence on chain me...
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