El Pollo Loco TV campaign features tales from the ‘Dark Side’
El Pollo Loco TV campaign features tales from the ‘Dark Side’
Mar 29, 2007
IRVINE CALIF. —El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme “Dark Side” that depict the lengths to which people will go to keep the chain’s flame-grilled...
Franchisee said to sue NY landlord over rats
Mar 28, 2007
NEW YORK A Burger King franchisee here has sued a landlord for failing to keep rats from entering the operator’s unit in a landmark building on Fifth Avenue, a local newspaper reported today. The restaurant was featured in a segment of the...
Former Borgota exec joins Tarsadia Hotels
Mar 27, 2007
NEWPORT BEACH Calif. Victor Tiffany, former Borgata Hotel Casino & Spa vice president of food and beverage, has been named senior vice president of concept development for Tarsadia Hotels, based here. Once a 15-year veteran of the Myriad...
Hardee's parties with mobile device users, offers discounts
Mar 27, 2007
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Rachael Ray can really cook, but let’s see if she can sell for Dunkin’ Donuts
Rachael Ray can really cook, but let’s see if she can sell for Dunkin’ Donuts
Mar 26, 2007
I refuse to go out on a limb and declare that Rachael Ray will have scant effect as the new ad spokeswoman for Dunkin’ Donuts, but I do hereby announce that I will be honestly surprised if she helps the chain sell more coffee and doughnuts. ...
ADay in the Life: Lobbyists
ADay in the Life: Lobbyists
Mar 26, 2007
To April Young, one of the most challenging and frustrating aspects of her job is watching lawmakers pass legislation without understanding the potential impact on their constituents. “A lot of times it’s just about going with the party...
Guests give out brownie points for rebranding
Guests give out brownie points for rebranding
Mar 26, 2007
Arecent study of brand-promotion campaigns offers evidence that emphasis on branding or a rebranded image can pay off for businesses by influencing consumers’ purchase decisions.Brands that scored highest in customer influence were those that had...
Franchisees sue Raving Brands over Moe's deals
Mar 21, 2007
LOS ANGELES Three former franchisees of Moe's Southwest Grill are seeking $3.9 million in damages from the fast-casual chain's Atlanta-based franchisor, Raving Brands, for alleged fraud, violations of state franchise investment laws and unlawful...
Friendly’s franchisees air concerns about pending changes
Mar 21, 2007
BOSTON With a dissident investor demanding changes and the home office considering a sale or other strategic alternatives, a group of 39 Friendly’s franchisees sent a letter to shareholders of the family-dining chain’s parent company on Wednesday...
Darden moves Season 52 expansion to 'next phase'
Mar 20, 2007
ORLANDO Fla. Darden Restaurants Inc. said today that it was ready for the “next phase of development” for its seven-unit Seasons 52 brand, signaling stepped-up expansion for the all-seasonal-ingredients concept. It also named Stephen Judge, a...
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