IHOP said it is bringing back its month-long Kids Eat Free promotion hoping to appeal to parents who want to save money during tax season and cut back on their kids’ calorie consumption...

Chains tap into the proven spending power of their most loyal diners

Maple Bacon Sundae creating buzz for the 'Baconalia' promotion

Great Circle Family Foods, which operates 11 Krispy Kreme franchises in Southern California, recently discovered that offering wireless Internet access can power a traffic-driving promotion...

California Tortilla marketing director Stacey Kane increased the 36-unit chain’s Facebook fan roster by nearly 50 percent and brought about a 10-percent same-store sales increase by spending less than $700 total on a social-media promotion...

CEO discusses going private, expansion and pricing in improving market

T.G.I. Friday’s on Tuesday introduced a revamped customer loyalty program at its 580 domestic locations, providing easier reward redemption levels and offering the program 3.7 million members more options...

Pub chain expects sponsorship to pump up national exposure during pay-per-view fights