Papa Johns is lowering its required marketing expenditure from 8% to 6%, enabling franchisees to pick up 200 basis points of margin at the restaurant level.
CEO Flynn Dekker said the 87-year-old restaurant company has put pieces in place to modernize the brand, including online ordering and a marketing co-op.
Restaurant companies are bullish on unit development and marketing for 2024, in what is expected to be a return to normalization* (*relatively speaking).
While restaurants have been selling their products in supermarkets and convenience stores for decades — from frozen White Castle sliders to TGI Fridays mozzarella sticks — recently, foodservice CPG has entered a new social media-conscious era...
