CEO Flynn Dekker said the 87-year-old restaurant company has put pieces in place to modernize the brand, including online ordering and a marketing co-op.
Restaurant companies are bullish on unit development and marketing for 2024, in what is expected to be a return to normalization* (*relatively speaking).
The restaurant company’s “Live Más Live” event in Las Vegas coincides with Super Bowl weekend.
Executives at ICR Conference cite inroads into restaurant refranchising and goal of becoming a more asset-light company