As of April 18, Wingstop fans can get the Dallas-based chain’s newest flavor, Blazed and Glazed, at stores nationwide. Crafted with a blend of hemp seeds, terpenes, strawberry and cayenne pepper, the new flavor is designed to taste like 4/20. The combination of spices is meant to produce a mouth-tingling sensation, though the flavor won’t actually get anyone high.
“Some of our biggest fans aren’t just pairing their favorite wings with seasoned fries,” said Marisa Carona, chief growth officer. “And while many brands are starting to give a nod to 4/20, we’re going higher than ever this year by dedicating an entire flavor to it. As the cannabis industry grows, so does Wingstop’s desire to engage this audience.”
Wingstop’s Blazed & Glazed flavor is available in restaurants nationwide through April 22, or while supplies last, on Wingstop.com and the Wingstop app. The flavor, and Wingstop’s food truck, will also meet celebrants at Hippie Hill in San Francisco’s Golden Gate Park on April 20 to infuse flavor into the festival.