Many OpenTable users log on to make reservations for high-end meals at fine-dining restaurants. What’s less common is doing the same for Taco Bell.
Taco Bell has partnered with OpenTable to allow 32 customers to make reservations at the quick-service chain’s headquarters in Irvine, Calif. Fans of Taco Bell’s signature creations, such as Doritos Locos Tacos and the Naked Chicken Chalupa, can see where these and other menu items are born at the Test Kitchen by Taco Bell.
“The chance to be the first to see our innovative food, where it’s created, from the chefs who make it happen, is a unique experience that’s never been available to the public until now,” said Liz Matthews, Taco Bell’s chief food officer.
Reservations can be made via OpenTable, but the URL will not be made available until Cinco de Mayo. The first dining experience is set for two weeks later, on May 19.
“As a brand known for our firsts, we’re excited to open our doors to the magic of our innovation and give our biggest fans an experience they’ll never forget,” Matthews said.
Attendees will enjoy a meal inspired and plated by Taco Bell chefs. The dinner will feature twists on menu favorites, never-before-seen products and food creations before they are available to the general public.
“OpenTable prides itself on helping people make the hottest reservations around and is excited to partner with Taco Bell to give fans this exclusive opportunity,” said Scott Jampol, SVP of marketing at OpenTable. “We’re always looking to offer our diners the most unique dining experiences, and that’s exactly what they’ll find at the Test Kitchen by Taco Bell.”
Unlike a typical trip to Taco Bell, dinner is free. There is also no cost to secure a reservation. Those making the reservations must be at least 21 years of age.
Taco Bell customers who don’t make the cut will have a chance at the experience in the future. After this initial endeavor, a series of dining events will be added throughout the year, the company said.
The goal is to attract both established and new customers from across the country. Taco Bell noted that travel accommodations will not be provided.
Taco Bell Corp. is a subsidiary of Yum! Brands Inc. The chain has 7,000 restaurants in the United States and 250 units overseas, with plans to add 2,000 locations within the next 10 years.
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