1964: Taco Bell’s first franchise location opens in Torrance, Calif.

1970: With 325 restaurants, Taco Bell goes public

1989: With its “Batman” promotion, Taco Bell pioneers fast-food marketing campaigns connected to a blockbuster movie

1990: Taco Bell launches 59-79-99-cent value menu

1998: Gorditas join the Taco Bell menu

2004: Mountain Dew Baja Blast added to Taco Bell menu

2005: Crunchwrap Supreme becomes biggest Taco Bell menu launch to date

2010: Glen Bell dies at age 86

2012: Doritos Locos Tacos become one of Taco Bell’s most successful product launches

2014: Taco Bell rolls out Mobile Ordering & Payment app

2017: Taco Bell’s first retail collaboration, Forever 21 x Taco Bell, debuts

2018: Nacho Fries become Taco Bell’s most successful product launch