Sean Gleason has been named chief marketing officer of Chuck E. Cheese, CEC Entertainment, the restaurant chain’s parent company, said Monday.
Gleason also will oversee marketing for the company’s virtual brands, such as Pasqually’s Pizza & Wings.
Most recently Gleason ran his own consulting firm, but before that he was CMO of Dave & Buster’s for more than a decade, a chain that, like Chuck E. Cheese, specializes in games as well as food.
Gleason, left, also has pizza experience, as he spent more than 10 years in marketing roles at Pizza Hut.
Between Pizza Hut and Dave & Busters, Gleason was senior vice president for strategic marketing communications for the Dr. Pepper Snapple Group. He also held marketing roles at Pizza Hut for more than 10 years.
"I am thrilled to have Sean join CEC Entertainment to lead the marketing strategy for the world's largest family entertainment center brand, Chuck E Cheese." CEC president and CEO David McKillips said in a press release announcing Gleason’s appointment, President and CEO of CEC Entertainment. "His proven leadership, expertise and success across the restaurant and family entertainment business is a perfect complement to the most aggressive brand transformation in the Company's history."
Gleason said in the release that he was looking forward to leveraging the brand’s heritage.
"Chuck E. Cheese is a multi-generational iconic brand and I am truly honored to have the opportunity to join the amazing team and lead the brand for the next generation of fans," he said. "The Chuck E. Cheese brand potential is unlimited. I look forward to working with the entire CEC Entertainment Team and franchise community to build and accelerate the brand's momentum in the years to come."
Gleason will be based at the company’s corporate headquarters in Irving, Texas.
CEC Entertainment is also the parent company of Peter Piper Pizza.
There are nearly 600 Chuck E. Cheese restaurants and more than 120 Peter Piper locations in 47 states and 17 countries and territories.
Contact Bret Thorn at [email protected]