dunkin espresso wear Dunkin'/YouTube

NRN video of the week: Dunkin' satirizes foodservice-in-fashion trend

Quick-service brand pokes fun at other chains' branded apparel with mock line of "Espresso-Wear"

Dunkin' teases out a mock line of "Espresso-Wear" in the video above.

The humorous ad shows people wearing apparel specifically designed to hold coffee drinks from the quick-service brand — dubbed "cappu-chinos," "Americano-veralls" and "latte-nk top."

The commercial for the fake clothes is a lighthearted dig at other foodservice brands' involvement in fashion, which has been a growing marketing trend within the quick-service segment.

KFC recently collaborated with Japanese fashion label Human Made to release a collection of clothing and accessories inspired by the limited-service chicken chain.

Taco Bell, which regularly builds hype among its fan base with branded apparel, has its own online "Taco Shop" to sell these items. A current offering from the chain is a line of ugly holiday sweaters.

Earlier in April, Auntie Anne's celebrated its 30th anniversary with its "For the Love of Pretzels" collection of pretzel-themed clothing and accessories such as fanny packs.

Auntie Anne's

Dunkin' is based in Canton, Mass., with over 12,700 units.

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