Dunkin' teases out a mock line of "Espresso-Wear" in the video above.
The humorous ad shows people wearing apparel specifically designed to hold coffee drinks from the quick-service brand — dubbed "cappu-chinos," "Americano-veralls" and "latte-nk top."
The commercial for the fake clothes is a lighthearted dig at other foodservice brands' involvement in fashion, which has been a growing marketing trend within the quick-service segment.
KFC recently collaborated with Japanese fashion label Human Made to release a collection of clothing and accessories inspired by the limited-service chicken chain.
World famous fashion designer Nigo transforms “Original Recipe” into an inspired new apparel collection. pic.twitter.com/BxqDJYkutQ
— KFC (@kfc) November 14, 2018
Taco Bell, which regularly builds hype among its fan base with branded apparel, has its own online "Taco Shop" to sell these items. A current offering from the chain is a line of ugly holiday sweaters.
Knit Picking?
— Ron Ruggless ☕️ (@RonRuggless) November 14, 2018
Ugly Holiday Sweaters from @TacoBellhttps://t.co/PCb6Q1wALF pic.twitter.com/wnPKEcMOHV
Earlier in April, Auntie Anne's celebrated its 30th anniversary with its "For the Love of Pretzels" collection of pretzel-themed clothing and accessories such as fanny packs.
Dunkin' is based in Canton, Mass., with over 12,700 units.