For its latest marketing campaign "Famous Stars, Eating Famous Stars," Carl's Jr. tapped Celeste Barber, an Australian native who has gained an Instagram following of 5 million by parodying picture-perfect models and celebrities.
In the video above, Barber washes a car and chows down on the quick-service chain's signature Famous Star Burger in comic fashion. The campaign plays on the brand's history of burger ads featuring scantily-clad women like Paris Hilton or Kate Upton acting sensually.
In another ad spot, Barber holds the burger while in bed.
The quick-service operator also released a reel of the Instagrammer's bloopers.
Carl's Jr.'s parent company CKE Restaurants Holdings, Inc., is based in Franklin, Tenn. The CKE system includes more than 3,300 restaurant locations worldwide.