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NRN video of the week: Burger King promotes Halloween LTO with sleep study

Eating the Nightmare King before bed makes nightmares more likely, according to the quick-service operator

In the video shown, Burger King reveals the details of a study it conducted in partnership with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services Inc. and Goldforest Inc. The research showed that participants who ate the Nightmare King before bed experienced nightmares 3.5 times more frequently than the average rate.

The Nightmare King is a limited-time menu item that the quick-service operator is offering for Halloween. The burger is composed of a quarter-pound of flame-grilled beef, an all-white-meat crispy chicken fillet, melted American cheese, thick-cut bacon, mayonnaise and onions — all on a glazed green sesame seed bun.

Burger King is based in Miami with over 23,000 locations worldwide.

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