No lead agency, no problem for Burger King

No lead agency, no problem for Burger King

Burger King has worked with four different agencies in less than three years.

Burger King Worldwide Inc.’s announcement of an agency review in early January — its third agency shakeup since its 2011 split with longtime shop Crispin Porter + Bogusky — likely will not derail its marketing strategy to pivot toward “fewer, more impactful” product launches and campaigns, industry observers said.

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