Much can be said about the smell of KFC’s fried chicken. Now that aroma can be found in an exclusive, limited-run sunscreen, available for free online starting Monday.
KFC is offering 3,000 bottles of Extra Crispy Sunscreen, which works just like any other SPF 30 lotion, except that it smells like fried chicken.
The Louisville, Ky.-based chain even tapped infamously bronzed actor George Hamilton to play the Colonel for the promotion. KFC noted that Hamilton is the brand’s first “product-specific” Colonel.
The goal is to draw attention to the fact that KFC offers two fried chicken recipes: Original Recipe and Extra Crispy.
Fans can order their bottle at www.ExtraCrispySuncreen.com. KFC repeatedly points out that it is sunscreen, after all, so don’t eat it.
The sunscreen is the latest in a series of stunt products positioned for potential virality by parent company Yum! Brands Inc.
Earlier this year, KFC launched edible nail polish in Asia, which it dubbed “Finger Lickin’ Good”. Sister brand Pizza Hut has introduced perfume, and Taco Bell sells jewelry and metallic tattoos on its website.
In what is likely the most honest statement ever made in a press release, Kevin Hochman, KFC chief marketing officer for the U.S., said, “While I’d love to tell you our customers have been asking for this, they haven’t. In fact, I’m pretty confident nobody ever asked for this. It’s just some crazy idea we dreamed up.”