IHOP Moment
<p>IHOP&rsquo;s new campaign, &ldquo;Eat Up Every Moment,&rdquo; will attempt to drive traffic by hitting emotional touchpoints.</p>

IHOP rolls out campaign tied to emotional connections

Chain presents messages of value, seasonal dishes and all-day-breakfast

Hoping to tap into the emotional connections that occur over pancakes in its restaurants every day, IHOP on Monday is scheduled to roll out a new marketing campaign and tagline urging guests to “Eat Up Every Moment.”

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